ABOUT

Our Journey with Maatripure — by Ashwini Upadhyay
 

It all started on 19th January 2021, with just one cow, a borrowed ₹20,000 from my father, and a dream I wasn’t even sure how to define. I didn’t have a big farm or a team — just a small space, my hands, and the belief that if I stayed honest and kept going, something good would come out of it.I used to do everything myself — milking, cleaning, selling — no labor, no shortcuts. For the first six months, I focused only on reinvesting whatever little I earned, and that helped me buy my second cow.
 

Slowly, cow by cow, day by day, I built something that felt like more than just a business.After 1.5 years, I had 4 cows. I still remember those days — riding through villages, selling milk door to door. But deep down, I knew I wanted to do more than just sell milk. I wanted to bring back the traditions we were losing — the ancient ways of eating and living that connected us to purity.